Available for new accounts

Technical Sales Consultant & B2B Account Specialist.

I turn everyday inquiries into long-term revenue, backed by 7+ years engineering consultative deals across telecom, retail, and export accounts, with an 88% client retention rate.

4xMVP Award Winner
Sukant Lal
88%Client Retention

Sales built on discovery, not scripts.

Technical Sales and B2B Account Management specialist with 7+ years of experience driving revenue growth, multi-product attach rates, and long-term account retention, generating $1.5M+ CAD in revenue annually against targets that keep climbing.

Proven track record in consultative solution-selling, managing end-to-end sales pipelines in Salesforce CRM, and aligning client requirements with technical package strategies: the kind of work that turns a $15 accessory visit into a multi-service account.

4x MVP Award Winner and key contributor to a #1 national store ranking in Canada, with an 88% long-term client retention rate across commercial accounts through custom solution-matching and proactive service.

$1.5M+
Revenue generated annually (CAD), with targets growing every year
4x
MVP Award Winner, #1 ranked store in Canada
88%
Long-term client retention across commercial accounts
5
New export markets opened for one account

What I'm Best At

  • Converting complex buyer inquiries into closed revenue
  • Driving multi-product attach rates & high-margin bundles
  • Protecting account retention and reducing churn

Core Strengths

  • Consultative discovery & BANT frameworks
  • Salesforce CRM pipeline operations
  • Cross-functional alignment (sales, marketing, operations)

Tech Stack & Tools

Salesforce CRM
Slack
Google Ads logoGoogle Ads
Monday.com
Microsoft 365 logoMicrosoft 365
Hootsuite logoHootsuite

From walk-in inquiries to multi-year accounts.

Three deals that show the same pattern: discovery uncovers the real problem, a tailored solution closes it, and the account keeps growing.

Transforming a $30 retail lead into a high-value multi-service account

Telecom · Retail
Challenge

Customer walked in for a $30 phone charger. Discovery revealed $380/mo across legacy copper internet and 4 mobile lines, plus $60/mo on separate streaming apps.

Approach

Audited the household's full technology spend instead of closing a transactional sale, surfacing cost inefficiencies and outdated infrastructure.

Execution

Migrated to Bell Fibre Internet + TV ($200→$110/mo), applied multi-line commercial discounts ($180→$120/mo), and consolidated streaming ($60→$43/mo) with a promotional iPad.

Outcome

Converted one accessory visit into a 6-tier bundle close, generating organic referrals and long-term account trust.

$167/moClient savings ($2,004/year)
$3,200+Annual account value created
6-tierBundle close from a single visit

Capitalizing on raw material price discrepancies to close multi-regional export deals

Export · Manufacturing
Challenge

At a global trade exhibition in China, observed suppliers pricing electrical auto parts high due to elevated domestic copper costs, while overseas buyers wanted lower cost without losing quality.

Approach

Ran a commercial & margin analysis and identified a cost-arbitrage opportunity: India's lower raw copper costs could produce identical parts at lower prices.

Execution

Pitched India as a sourcing alternative on the show floor, then built custom proposals and dispatched verified samples to validate specs before negotiating export terms.

Outcome

Converted cold trade-show contacts into signed accounts across Nigeria, Tanzania, Poland, UAE, and Qatar, with recurring repeat orders.

5New international export markets
RecurringRepeat bulk export orders secured

Turning a high-risk bill discrepancy into long-term customer loyalty

Telecom · Retention
Challenge

After a multi-product upgrade, an unapplied promotional credit caused a billing error. The customer returned demanding to cancel a $3,200+ annual account.

Approach

Took full ownership of the situation immediately, validating the customer's frustration without deflecting blame to back-office teams.

Execution

Ran a line-by-line billing audit with Bell Account Operations, manually applied missing credits, issued a statement credit, and personally verified every service before a 30-day follow-up.

Outcome

Saved the account in full and turned a high-stress moment into advocacy: the customer referred family members for their own upgrades.

100%Account retention
$3,200+Annual revenue preserved

Campaign & account strategy work.

Adobe mall billboard creative, Level Up campaign Adobe Photoshop print creative, It's interesting doesn't mean it's interesting

Adobe

Advertising Campaign

Adobe Photoshop Express was losing Gen Z creators to built-in social filters. As account manager, translated the brief into timelines and creative deliverables for the art director and copywriter, grounded in audience research. Scored 28/30 (93%) on the pitch.

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Zara digital mannequin in-store concept

Zara

Advertising Campaign

Designed an in-store digital mannequin that showcases trending pieces and prompts customers to donate old clothes, tackling sustainability criticism while lifting engagement, backed by a 7-month OOH, mobile, and paid social plan.

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Q-tips print creative, zipper visual Q-tips print creative, birthday candles visual

Q-tips

Advertising Campaign

Reframed the many unofficial ways people already use Q-tips into a campaign showing unexpected, even emergency, uses for the product.

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Lyft creative, crowded train platform, Select Lyft instead Lyft creative, crowded bus, Select Lyft instead

Lyft

Advertising Campaign

Positioned Lyft as the reliable, comfortable alternative to public transit using relatable everyday moments, built on the idea that after a long day, riders deserve a better commute.

View project ↗

Let's build your pipeline together.

Open to new technical sales and B2B account opportunities. Reach out directly or book time on the calendar.